Sketch it. See it. Wear it.

Four steps, four to five weeks, one maker between you and your piece.

01
Sketch
Pick one of our pieces and change anything, or send a sketch or a photo of your idea.
09:12 Sketch received: oval, 1.8 ct, hidden stone inside the band
02
Preview
Within 24 hours you get a photoreal preview of your exact piece, with a firm price. Send a photo of your hand and we'll show it on you. Two rounds of changes are free.
+22 h Design preview sent: two angles, one on the hand
03
Approve
You approve, then pay through a secure Stripe link: card, Apple Pay or Google Pay. Nothing is made before that.
+2 d Approved: size 6, 18k white gold, engraving "always, M."
04
Made and shipped
Made by hand in 10 to 15 business days, then up to 7 business days to your door, with US duties already paid.
+15 bd Made, polished, shipped with tracking

The old way moves your diamond through five hands, each adding markup and weeks.

	The old way	AVOW
Time to see it	On the day you buy, only what's in the case	A photo-real picture of your exact piece within 24 hours, before anything is made
Price	3 to 5 times the maker's price	Workshop-direct: no showroom, no stock, no middlemen
Made	For the shelf, one size, one design	For you, to order, by hand
Hands in between	4 to 5	One: our maker in India

Start from a piece, a sketch or a photo. Your preview arrives within 24 hours.