Real diamond
Grown, not mined
Lab-grown.
Said plainly.
Made for you.
A lab-grown diamond is a real diamond: the same carbon, the same hardness, the same fire. We say "lab-grown" every time, next to the word diamond, on every page and every receipt.
Made to order
By hand, in India
Seen before made
A preview within 24 h
The four Cs, in plain words
Cut
How well the stone is shaped to send light back to your eye. It decides the sparkle, so it is the last place to save.
Colour
D is the whitest. F to H is where most people land: the difference is hard to see once the stone is set.
Clarity
Tiny marks inside the stone. From VS1 up they are clean to the eye; below that you save, and a loupe can find them.
IFVVS1VVS2VS1VS2SI1
Carat
Weight, not size. Shape changes how big it looks: an oval faces up a little larger than a round of the same weight.
9 cuts.
4 golds.
Platinum.
Any idea.
Coloured stones, grown too
Every coloured stone we set is lab-grown: the same mineral as its mined twin, with the same hardness, colour and fire. We always write "lab-grown" in front of its name.
Lab-grown sapphire
Blue, pink or teal. The same crystal as ruby and 9 out of 10 on the hardness scale, so it is made for every day.
Lab-grown ruby
Red, and just as hard as sapphire. The classic stone for a fortieth anniversary.
Lab-grown emerald
A deep green, a little softer (7.5 to 8), so we set it in protective claws or inside a halo.
Lab-grown spinel
A bright blue-green, the closest honest match to tourmaline's colour, and 8 on the hardness scale.
Why no tourmaline? It can't be lab-grown at gem quality, and everything AVOW sells is lab-grown. Pendants let you choose any of these stones in the designer.
Certificates
Included with every centre stone. The lab most used for lab-grown diamonds, with the cut, colour, clarity and carat on the report.
On request, if you prefer it. It adds a little to the price and a few days to the timeline.
See it in your stone
Pick a shape, a colour and a clarity, and watch the price and the piece change as you go.
Design my piece