Turns your idea into the photoreal preview, and looks after every design until it's exactly right.
Our story
AVOW is two friends and one maker, with one idea: you should see your piece before it's made.
The idea
Buying a diamond online usually means choosing from photos of someone else's ring and hoping. We wanted the opposite.
You tell us what you'd love, or send a sketch. Within 24 hours you see a photoreal preview of your exact piece, with a firm price. Nothing is made, and nothing is paid, until you say yes.
Who we are
Works with our maker and looks after every order, from choosing the stones to the day it arrives.
Sources the lab-grown diamonds with their IGI reports, and makes each piece by hand once you approve it.
Why lab-grown
A lab-grown diamond is a diamond: the same carbon crystal, the same hardness and the same fire, grown in weeks instead of mined.
It costs a fraction of a mined stone, so more of your budget goes into the design. And with one maker and no showroom in between, the price stays close to what the piece costs to make.
More about lab-grownThe hidden vow
Inside every AVOW ring we set one tiny diamond, and the words only the two of you know.
See the hidden vowTell us what you'd love
Start from one of our pieces, send a sketch, or talk it through with us on a free video call.
Start my design Book a free video call